Kenzo World: The New Fragrance; writer and director: Spike Jonze

Spike Jonze’s quirky, brilliant short film for Kenzo arrived in late summer and immediately flew around the internet. It’s easy to see why: the short, which stars Margaret Qualley and is set to a perfect soundtrack titled Mutant Brain by Sam Spiegel and Ape Drums (feat. Assassin), is hugely entertaining, and bears repeat viewing with ease. Ok, creatively it’s a bit too similar to Jonze’s Weapon of Choice video for Fatboy Slim from 2001 to be entirely comfortable, but I wonder if that really stopped anyone’s enjoyment of it (letters on a postcard, please). A fine example of how a usually boring sector can be given a shake up via a fun, creative approach.

Creative Review