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Branding – JMSS

Graphic Design

Adobe Illustrator.

Adobe Illustrator is a vector graphics editor developed and marketed by Adobe Systems.

The latest version, Illustrator CC 2017, is the twenty-first generation in the product line.

Adobe Photoshop.

Adobe Photoshop is a raster graphics editor developed and published by Adobe Systems for macOS and Windows.

Photoshop was created in 1988 by Thomas and John Knoll. Since then, it has become the de facto industry standard in raster graphics editing, such that the word “photoshop” has become a verb as in “to Photoshop an image,” “photoshopping” and “photoshop contest”, though Adobe discourages such use.

It can edit and compose raster images in multiple layers and supports masks, alpha compositing and several colour models including RGB, CMYK, CIELAB, spot colour and duotone. Photoshop has vast support for graphic file formats but also uses its own PSD and PSB file formats which support all the aforementioned features.

In addition to raster graphics, it has limited abilities to edit or render text, vector graphics (especially through clipping path), 3D graphics and video. Photoshop’s feature set can be expanded by Photoshop plug-ins, programs developed and distributed independently of Photoshop that can run inside it and offer new or enhanced features.

Adobe InDesign.

Adobe InDesign is a desktop publishing software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, and books.

InDesign can also publish content suitable for tablet devices in conjunction with Adobe Digital Publishing Suite. Graphic designers and production artists are the principal users, creating and laying out periodical publications, posters, and print media. It also supports export to EPUB and SWF formats to create e-books and digital publications, including digital magazines, and content suitable for consumption on tablet computers.

In addition, InDesign supports XML, style sheets, and other coding markup, making it suitable for exporting tagged text content for use in other digital and online formats.

Lightroom.

Lightroom is a photo processor and image organiser developed by Adobe Systems for Windows and macOS. It allows viewing, organising and retouching large numbers of digital images. Lightroom’s edits are non-destructive.

Despite sharing its name with Adobe Photoshop, it cannot perform many Photoshop functions such as doctoring (adding, removing or altering the appearance of individual image items), rendering text or 3D objects on images, or modifying individual video frames.

Lightroom is not a file manager like Adobe Bridge. It cannot operate on files unless they are imported into its database first, and only in recognised image formats.

Lightroom is written in the programming languages C++ and Lua.

Branding design for JMSS.